The Next Big Thing

There have been plenty of tennis players that I've wished, dreamed and predicted big things of and for.

There was the resilient Mexican Melissa Torres who made noise at her home tournament over 18 months ago. Then there was Michelle Larcher de Brito, the young Portuguese star who was Jennifer Capriati, reincarnated at the Sony Ericcson Open last March.

Or more recently, Marina Erakovic, Laura Robson, Ernests Gulbis and a host of others.

So don't be surprised that I'm writing about a brand-new up-and-comer. And don't be surprised if she doesn't exactly win the US Open in the next two years, either. But the thing about sports writing is this: you must take chances on certain players. There will be future champions, there will be breakthrough stories. Perhaps today's qualifier is tomorrow's champion... you just never know.

The girl is Melanie Oudin. She's not much different from the rest of the players I've written about on here, except one minor detail: she's American. Actually, let's call that detail major, not minor. Why? You ask. This is why: separate from the Williams sisters, there have been zero American grand slam champions in the last five years. Yes, zero.

Oudin may not be Venus or Serena, but this past week she had her first big pro breakthrough, winning two matches at the Tier III Bell Challenge in Quebec City, which comes at the tail-end of a successful year for the 17-year-old.

(Oudin has a powerful baseline game. But what junior player doesn't these day? Photo by kpessa via Flickr.)

Successful may be an understatement, winning 28 matches - mostly at small, American challenger tournaments - and losing in the first round of just two pro events: Miami and the US Open. In this year, she's also won this country's most prestigious junior tournament, the Easter Bowl, and recorded wins over eight Top 200 players.

But what does all mean for Oudin? It means that she, along with US Open junior champion Coco Vandeweghe are the future of American girls tennis, at least for now. ESPN The Magazine made her a part of their NEXT campaign this past year, and she's one of a handful of players that the USTA has put mega bucks behind to help further her individual career.

But considering the Monique Vieles, Ashley Harkleroads, and Bethanie Matteks (who beat her this week) before her, it's unlikely that Oudin will have any sort of a lasting career - much less reach the No. 1 world ranking as she hopes to do. Sans the Williams sisters and Lindsay Davenport, just three Americans stand inside the Top 100 on this week's rankings, and at the US Open, (without the Williams and Davenport) the group of starts and stripes went a dismal 1-12.

So what makes Oudin different? Different than Alexa Glatch or Vania King or Ashe Rolle or Mashona Washington, you might wonder. It's her slow, steady, mature and calculated rise to the pro tennis ranks that gives her an edge. At the age of 17, she hasn't been catapulted onto the international stage, but rather allowed to take on each level of tennis - from regional to national to international - and let her game adjust. It's not a guarantee by any means, but it's an approach that could benefit in the long run.

You might call it the Anti-Williams approach, and though there have been endless critics of what the two sisters have done, they've made it all right. So is Oudin destined for a crash?

Or is she the next big thing?

LFAH? Not Me

OK, enough nakedness for now, at least until a streaker makes an appearance on Centre Court.

Here are my thoughts from Day 2 at The Championships:



In other news, the new "Looking for a Hero?" advertising campaign put out by the WTA Tour has made its debut and is so terribly bad that instead of having 23 people in the stands for the Tour Championships in Doha this fall, there will probably be 14 or 15, instead.

Here's my problem: the WTA just doesn't get it. There's nothing appealing about these women just running around the streets of Rome that makes me more interested in them. If you want me to think they're ordinary, make them ordinary. If you want me to think they're superheroes, make them superheroes. But watching Jelena Jankovic run through a rotating door looking awkward and almost smiling into a "this-is-ridiculous" laughter is flat out boring.

It will, however, be interesting to see how this campaign does for the tour. They are spending millions of dollars on it, and hope to reach new corners of the globe. But, I wonder how much people who haven't been attracted to tennis beforehand will really be drawn in by these commercials?

And, finally, shouldn't the WTA be focusing on the tennis that these women play? Instead of trying to build up these stars as bigger than life off the court, shouldn't the tour showcase how they play on it? To spend $75 million marketing women as individuals instead of the game that they play? I guess to me it just shows how much weight the WTA has thrown behind its "stars." Which, in looking at the recent past (Justine, Martina, Jennifer, Kim anyone?), is a dangerous move.

"Looking for a Hero?" 60-second TVC



"Looking for a Hero?" 30-second TVC #1



"Looking for a Hero?" 30-second TVC #2