Thursday, October 25, 2007

Maria! Maria! MARIA!

I saw Maria Sharapova in Seattle today!

Okay, that's a lie...but a fan can dream, right?

The truth is, Maria Sharapova is a lot of places these days. She's on billboards, web sites, commercials and, most importantly, consumers' minds.

Maria has fully embraced the world of advertising (thanks to IMG) since her dive into the tennis world in the summer of 2004, and the world of advertising has welcomed her with open arms.

Maria's latest endeavor is with Gatorade. And Land Rover. And Canon. And Nike. And Motorola. And Pepsi.

Anyway, you get the picture. While Serena Williams does electronics, Maria is doing electrolytes, and they're both making a lot of money. So is this latest commercial a boom or a bust? Is Maria's habit of musically-driven commercials a good or bad idea? And with all this marketing, are we bound to see the Russian go the way of Kournikova in the near future?

Questions aside, enjoy the clip.

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