Thursday, July 5, 2007

Clip of the Week: They Love Their Tennis

I've found that advertisers are pretty in love with the game of tennis - especially when it comes to television commercials.

In the near future, we're going to put up a post on of the best and worst tennis commercials of the recent past. There are commercials that include pro players themselves, and also the ones that solely use tennis as an avenue to advertise.

This clip is of the latter category. Make sure to turn your volume up full blast while watching this one. Enjoy!

Tennis - particularly women's tennis - has long been known for its grunts. Monica Seles gets a lot of the credit for being the first two-toner, but the Williams sisters and Sharapova have assured that the new generation of the game hit hard and stay loud.

Marketers are smart to use this aspect of the game because above everything else, it remains rather comedic. I especially love the player slapping the sound guy for trying to stick the microphone up her skirt and the growing Mob of Microphones (MOMs, if you please). Classic.

1 comment:

M said...

I'm attacked by MOM's all the time. Surprise, surprise.

It's a very funny commercial! Makes me want to watch an actual match. Do they get to stick the booms up skirts during the match? THAT would be entertaining. And gross. PIMM.